Kelvin Sohcreative

Kelvin is the creative director at STILL, and founder and creative director of DayMonthYear studio. Kelvin works at the intersection of art and visual culture, graphic design, brand ideation and brand strategy. He has won 40+ industry awards for categories such as brand identity, consumer packaging, and visual communication.

With a holistic view on growth and value creation, Kelvin works collaboratively with clients and partners to fuse commercial strategy with creative strategy and execution, specialising in creating disruptive, challenger brands. Kelvin has provided brand leadership, ideation and design for startups such as Bodewell (skincare, USA), The Gospel (whiskey, Australia) and Hedera Hashgraph (distributed ledger technology, USA) as well as some of New Zealand’s most memorable brands and products such as 42Below, Stolen Rum, Triumph & Disaster, Charlie’s, Serious Popcorn, Deadly Ponies, Sansceuticals and Boring Oat Milk.

Kelvin is also involved with non-profit and community focused activities, and is dedicated to the arts and entrepreneurship globally. He is the publisher of Le Roy, an independent art and culture magazine showcasing emerging talent, which was distributed in international art gallery bookshops, Tate Modern, London and MoMA, New York. He has been a judge for the New Zealand Best Design Awards and startup related events for Soda Inc. Kelvin was recently recognised as a Fellow of The Designers Institute of New Zealand (FDINZ) for his contribution to the design community.